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While an editorial calendar may sound like something reserved for publishing and media businesses, all types of companies and organizations can benefit from this schedule. An editorial calendar is not just an outline for a blog. It’s a plan for every piece of marketing content that a business creates both online and offline. It’s incredibly useful to help you see the “big picture” of customer touch-points across your brand: whether you are a marketing team of one or 1,000.


To help you develop themes for your content, start by adding relevant healthcare awareness dates to your calendar. If you treat a broad patient base, select initiatives that have the most mass appeal.


With all of your content in one place, you can see your entire strategy and easily identify opportunities for you to build, grow, and strengthen your content plans.


When you organize your marketing plans and create a content calendar for your promotions and digital platforms, it’s easier to advertise your business.